Dyrenes Butik

In this project, the client wanted to rebrand their petstore called Dyrenes Butik. After thorough research and analyis, I developed a strong visual profile for the company. The profile included a new logo, new fonts, and various printed and digital media for PR purposes.

I created materials for both print and digital media, based on the overall visual identity. This work helped the client establish themselves in the market and reach potential new customers.

SoMe-posts are important to reach out for, and engage new potential costumers. Here I created an Instagram carousel post, with implemented Call to Actions. 

The logo needed to evoke associations with animals, so I chose to base the design on a sketch of an animal paw.
Additionally, I wanted to signal that the brand is sustainable, which is represented by the tree.
Finally, I incorporated a heart to emphasize the love for animals, which was important to the client.
I combined these elements in a fusion that resulted in the final logo.

The color palette consists of muted earth tones, including gray, brown, and blue. This creates a cohesive overall design and enhances recognizability.